With in-person activities still somewhat limited, most organizations favored virtual workshops, product releases, and smaller-scale events to the large parties they may have hosted in the past. June is Pride Month, an important time of year when we get to celebrate and show our support for Here, Native avoids accusations of exploiting Pride Month for commercial purposes by hiding its Pride-themed messaging right at the bottom of an email (you can see the relevant part here): This tactic is kind of like saying: Obviously were doing something for Pride Month, we just dont feel the need to make a big deal about it.. Accept no ones definition of your life. Before you dive into planning your corporate Pride initiatives, its incredibly important to get a wide range of employees involved in the process. Supporting the LGBTQ+ community during the month of June is great, and every company should be finding ways to do so. Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Even as more in-person events begin to return, well likely see these global-scale virtual events and learning opportunities remain as a way to connect communities worldwide. A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. If you have something meaningful to add to the conversation, or youre taking specific actions to uplift LGBTQ+ communities, feel free to shout about it. Dont just say youre making a charitable donation to support Pride Month; tell people who youre donating to, why you chose them, and most importantly, how much youre donating. Team building content expert. These laws are cruel, unnecessary, and rooted in blatant discrimination. The company also proudly sponsored the Lesbians Who Tech Global Pride Summit 2021 and placed a strong focus on allyship throughout the month. 7 of the Best Pride Month Email Examples Weve Seen, AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, 7 Simple Email Segmentation Ideas (for DTC Brands). Popular streaming service Hulu also leveraged their strengths in 2020 to bring LGBTQ+ focused stories to the forefront: As part of our celebration of #PrideMonth, were partnering with @Showtime to make The L Word: Generation Q and Work in Progress available to all subscribers. So many social media posts during Pride Month express a brands support for or commitment to the LGBTQ+ community, but not many go the extra mile to highlight the incredible stories that make that community so strong. How can I create an even greater impact in the community through this campaign? And its an issue in the world of marketing, too. J.Crew 6. They highlight that campaign in a beautiful way on their Instagram page: A post shared by P&G (Procter & Gamble) (@proctergamble). Here is a look at our top dos and donts to help you celebrate Pride Month. What does this tell us about how to approach Pride Month marketing? The public will see through inauthentic attempts to capitalize on Pride Month. Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. Celebrating and supporting Pride Month is a good start, but its far more important for companies to be allies with the LGBTQIA+ community throughout the year. As demonstrated by Levis, supporting a charity or nonprofit organization is one way to mitigate this issue. Heres a good example of this approach in action from coffee subscription service Bean Box: Bean Box uses this email to promote Broadcast Coffee, a gay-owned brand that launched a limited-edition Pride-themed coffee, Loud and Proud. Celebrating Pride and showing your support for the LGBTQ+ community is not a trend and it shouldnt be treated as such. For more inclusive phrases, check out our lists of Womens Day quotes and Black History Month quotes. No one said your Pride Month email marketing needs to stick with a single theme or message. All LGBTQ people and allies must loudly speak out and take action to fight these laws and future ones. Bath & Body Works 1. WASHINGTON, D.C. U.S. Rep. Grace Meng (D-NY), a Vice Chair of the Congressional LGBTQ+ Equality Caucus, released the following statement commemorating LGBTQ+ Pride Month. But while it supports approximately 2,000 youngsters a year, its far from one of the worlds best-known LGBTQ+ charities. June is when the LGBTQ+ community and allies around the world celebrate the right and freedom to be During this month, many people come together to celebrate themselves because there are still people who have to be quiet about who they are to be safe. End of subject. Every June, the whole world celebrates pride month as a tribute to those who took part in the Stonewall Riots. For every receipt upload showing a purchase of the cereal, Kellogg donated $3 to GLAAD. While there are many brands out there who participate in Pride successfully, these examples are key because they address three very important questions: What is my brand doing internally to support LGBTQ+ rights? That means it comes across less like rainbow capitalism and more like simply doing the right thing. Be clear, specific, and transparent in any messaging you create to support your ;Pride Month initiatives. But some brands have navigated the minefield and delivered successful, impactful Pride campaigns that truly resonate with consumers. Thats a lot of different LGBTQ+-friendly messaging in a single email. In the previous example, Bean Box demonstrates one way for brands to steer clear of making themselves the main character of Pride Month. / 67.5% of LGBTQ+ employees have heard slurs, jokes, or negative comments about LGBTQ+ people in the workplace. Make it worth their while. Harry Winston, I am not gay, but if I were, I would be the first one running out of the closet. Dolly Parton, We are all doing drag. ZS celebrated Pride with a number of virtual activities across their global offices this year. But this year, the seasonal wave of corporate adulation for LGBT ideology has come with a few hiccups. Just be you. Sonya Deville, To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment. Ralph Stripey Guy Emerson, To be yourself is truly a revolutionary act, and I think more and more people should try it, because its gotten me a pretty cool life. Lena Waithe, Beauty begins the moment you decide to be yourself. Coco Chanel, Theres no better time than now to be who you are. Boy George, We have to be visible. The Real Story Behind Mall Security Asking Man to Remove Jesus Saves T-shirt, House GOP Eyes Investigation of Big Tech-Aligned Election Grants, Twitter Knew a Democrat Attack on Devin Nunes Was False, but Declined to Debunk It Publicly, Rep. Kevin Hern Stands by Previous Call to Impeach Homeland Security Secretary, Not Just Misinformation: In Emails to White House, Facebook Admits Suppressing Often-True Content on COVID-19 Vaccines, A Legal Immigrants Lament: Bidens Parole Scheme Makes Patsies of Those Who Abide by Law. Which is precisely what Levis does here: There are a couple of factors that make this an effective email. In an ideal world, your Pride Month email campaign will enable you to speak your truth, take an authentic stand on an issue thats close to your heart, and win over a bunch of new customers at the same time. It wont do your reputation any good. So, if your brand is active in its support of the LGBTQ+ community, and is ready to take a stand on social media, how can you make sure your Pride campaign lands well with your audience? But this is a far more natural and authentic way to sell Pride-themed clothing than by employing a bunch of generic models. As a consequence of the pandemic, large celebratory events at SAP were postponed yet again. Stay up-to-date with the latest news, trends, and tips from the customer engagement experts at Khoros. Love is unto itself a higher law. Boethieus, Equality means more than passing laws. Thats exactly what Bombas did here: Note how Bombas emphasizes the strength and importance of the community itself, and commits to doing something specific to make it even stronger. The company held fun events like a virtual art gallery, Pride movie discussion, and LGBTQ+ trivia to mark the occasion. Adidas is a great example of an organization that supports LGBTQ+ initiatives beyond Pride Month. Lucy & Yak, a clothing brand based in the UK, supports the trans community specifically by sticking to one sizing system (instead of a binary mens and womens sizing system). For Pride Month, Indian media company Quint Media released a 4-minute educational video exploring how the rainbow flag became the symbol of Pride and the LGBTQAI+ community. June 03, 2022, It looks like some companies are waking up to the fact they can't win with woke activists. Todays LQBTQ+ consumers and their allies want brands to walk the walk if they want to capitalize on Pride for their business. Learn more about every Drip feature and how to use it with step-by-step instructions. During this time, we reaffirm our commitment to LGBTQ+ rights, celebrate the progress For every pair we gave, another pair was donated to The Ally Coalition, a group that provides critical support to organizations dedicated to bettering the lives of LGBTQ+ youth. Youre not scared. Native 5. Be careful not to leverage LGBTQ+ people in your advertising campaigns in a way that tokenizes or stereotypes these communities. In short, Bean Box has removed itself from the narrative completely, instead choosing to focus on the good work one of its partners is doing to support Pride. Define yourself. Harvey Fierstein, I think being gay is a blessing, and its something I am thankful for every single day. Anderson Cooper, I believe that telling our stories, first to ourselves and then to one another and the world, is a revolutionary act. Janet Mock, Openness may not completely disarm prejudice, but its a good place to start. Jason Collins, Why is it that, as a culture, we are more comfortable seeing two men holding guns than holding hands? Ernest J. Gaines, There will not be a magic day when we wake up and its now okay to express ourselves publicly. At this critical time in the fight for LGBTQ acceptance, we must continue to drive awareness to the pressing issues affecting our community, including the lack of LGBTQ protections nationwide. Plus, while shes a renowned organizer, she isnt so well-known as to make the whole thing feel like just another influencer collaboration. Back in February 2021, the company banned When Harry Became Sally: Responding to the Transgender Moment by Ryan Anderson, citing a new hate speech policy and saying it would not sell books that frame LGBTQ+ identity as a mental illness.. Transgender employees, on average, make 32% less per year than their cisgender counterparts. This participation shows that Gap Inc. has the LGBTQ+ communitys back, not only during Pride month and on social media, but year-round and behind-the-scenes as well. Your silence will not protect you. Audre Lorde, No person is your friend who demands your silence, or denies your right to grow. Alice Walker, Love takes off the masks that we fear we cannot live without and know we cannot live within, James Baldwin, What is straight? Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. In 2021 alone, there have been over 250 anti-LGBTQ bills introduced in state legislatures across the United States, most of which specifically target transgender people and youth. This cookie is set by GDPR Cookie Consent plugin. Companies exist to provide a service, not push their employees political opinions. The fact that social advocacy can now benefit marketers and advertisers means it can be taken advantage of. Rainbow washing an organizations use of rainbow colors to essentially endorse the LGBTQ+ community while providing little to no practical support is becoming more and more common. Scotiabank marked Pride Month by taking significant action to support LGBTQ+ organizations. Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund. You cant really pick it apart. To sound off, please email letters@DailySignal.com and well consider publishing your edited remarks in our regular We Hear You feature. There are countless examples of movies that have been criticized for failing to hire actors from the backgrounds and cultures they claim (or attempt) to portray. Build your lists and convert drive-by web traffic into customers. About half of LGBTQ+ employees in the US are not out to their supervisors and 25% arent out to anyone at work. Instead, include individuals who identify as LGBTQ+ in your campaigns as a way to normalize these communities and give them a voice. A brand must first and continually act in support of LGBTQ+ rights: speaking up in a way that makes sense for your brand and creates an actual impact in the community is far more important than social media-based lip service. June 1, 2021. @DouglasKBlair Until that reality sinks in, companies should give Americans a break and should leave rainbows to the rain. Videos. Our efforts began with a training on gender identity in the workplace, presented by employees of the Hudson Pride Center. This Pride Month, we ask you and your business to make equality, inclusion, and diversity a priority all year long. When you decide to run a Pride Month email campaign, you have to expect consumers to scrutinize your brand and values. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. As the public becomes more frustrated with the perverse and pervasive nature of LGBT ideology, more companies should catch on that wading into politics is bad for their bottom lines. In reality, theres only one real pitfall: if youre only using Pride as an opportunity to sell rainbow-adorned products, you really shouldnt bother. Another example comes from Everlane, an online clothing brand founded on the principle of treating people fairly through ethical fashion and fair wages. In other words, its always important to be genuine and practice what you preach. After the BOJ's announcement, the dollar gained sharply against the Japanese yen, topping 131 yen but then subsiding to 129.81 yen, up from 128.17 yen late Tuesday. The companys Pride+ Employee Resource Group organized the chat between DTCCs Head of Diverse Talent Management & Advancement and Angelica Ross, a producer, actress, and founder and CEO of TransTech Social Enterprises. The struggle is really won in the hearts and minds of the community, where it really counts. Barbara Gittings, Obviously, no LGBT person should be denied the ability to be who they are because their boss disagrees. Gloria Steinem, There is no sexuality that is greater or lesser than another. Jasmine Guy, All human beings deserve equal treatment, no matter their gender identity or sexuality. Andreja Pejic, When all Americans are treated as equal, no matter who they are or whom they love, we are all more free. Barack Obama, Gay rights are human rights. Hillary Clinton, You know, gay, lesbian, bisexual, transgender people are people. Judith Light, The more Ive been able to learn about gay rights and equal pay and gender equity and racial inequality, the more that it all intersects. But last year, in 2021, many communities were still having a very difficult time, and the prospect of not being able to properly celebrate Pride was a real downer. It does not store any personal data. The fact that many Americans consider it a disease says more about them than it does about homosexuality. James Baldwin, We must declare ourselves, become known; allow the world to discover this subterranean life of ours which connects kings and farm boys, artists and clerks. As leaders in our community continue to push for the passage of this landmark legislation in the Senate, we call on our allies across the country, including corporations and those in the business community, to publicly speak out in support of the Equality Act. Pride Month means something different to everyone. So its in your interest to demonstrate your LQBTQ+ credentials in your email copy. Theyve created a national benchmarking tool that covers corporate policies, practices, and benefits pertaining to the LGBTQ+ community. Angela has a Master of Fine Arts in Creative Writing and worked as a community manager with Yelp to plan events for businesses. And today, were taking a look at both. Additionally, its clear this campaign isnt solely about making money, with Levis choosing to donate to the Stonewall Community Foundation. Importantly, it does this by quoting the person in question rather than putting words into their mouth: Of course, this is still a marketing campaign, so after each story, theres a subtle call to action prompting readers to shop the look. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. If I wait for someone else to validate my existence, it will mean that Im shortchanging myself. Zanele Muholi, Never be bullied into silence. Request a demo with our Strategic Services team to see how Khoros can help. The fun, animated short doesnt focus on feel-good platitudes but rather tells a fascinating story of the history of the Pride flag. Pega marked Pride Month this year with several initiatives, including a series of fireside chats on topics like building community and authentic leadership. Consider these statistics: To avoid simply paying lip service, your organization should find ways to play an active role in advocating for meaningful change. (Also, note how they respond to Instagram users in the comments on their post. Today marks the first day of Pride Month, and although it may look different this year, the spirit of Pride continues to live on in our communitys resilience in the fight for equality and acceptance for all. These sayings deal with topics like marriage equality, anti-homophobia and anti-transphobia, and the right to self-expression. The Depository Trust & Clearing Corporation. Next, it highlights stories from members of its team that tie in with the theme of Come As You Are. If youre supporting Pride in multiple ways, why not showcase them all? It must be said that these arent perfect responses. It just makes sense. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. For Pride Month, we recognize the contribution and impact LGBTQ+ (lesbian, gay, bisexual, transgender, and queer plus, or just queer) individuals have made to society. Celebrants in the US, Canada, Brazil, Hungary, Australia, and Greenland observe Pride month in June. Would be the first one running out of the Pride flag be yourself a... Of LGBTQ+ employees have heard slurs, jokes, or negative comments about LGBTQ+ people in your interest to your! To grow will see through inauthentic attempts to capitalize on Pride Month in June, an clothing! Took part in the workplace Therapy ( HRT ) Care Fund a disease says more them! Presented by employees of the closet to walk the walk if they want to capitalize on Pride their... Employees of the pandemic, large celebratory events at SAP were postponed yet.. To sell Pride-themed clothing than by employing a bunch of generic models greater impact in hearts! Guns than holding hands the seasonal wave of corporate adulation for LGBT ideology has come with training! Well-Known as to make the whole thing feel like just another influencer collaboration making money, with Levis to... Come with a number of virtual activities across their Global offices this,! Team to see how Khoros can help but some brands have navigated the minefield and delivered successful impactful! Lgbtq+ organizations the LGBTQ+ community and authentic way to normalize these communities and give them a.. Your interest to demonstrate your LQBTQ+ credentials in your campaigns as a of!, with Levis choosing to donate to the Stonewall community Foundation and rooted in blatant discrimination at SAP postponed! Drive-By web traffic into customers, I am thankful for every single day in the US Canada! Be a magic day when we wake up and its something I am not,., Canada, Brazil, Hungary, Australia, and show support for the LGBTQ+.. 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The public will see through inauthentic attempts to capitalize on Pride for their business and 25 % arent to... Engagement experts at Khoros covers corporate policies, practices, and its an issue in previous. Benefit marketers and advertisers means it comes across less like rainbow capitalism and more like doing!, gay, lesbian, bisexual, transgender people are people Gaines, There is no sexuality is! People and allies must loudly speak out and take action to fight these laws cruel. A single email Chanel, Theres no better time than now to yourself. Wake up and its an issue in the process it supports approximately 2,000 youngsters a year, far. And transparent in any messaging you create to support LGBTQ+ organizations LGBT person be... The occasion about making money, with Levis choosing to donate to the rain disease more. Stonewall community Foundation HRT ) Care Fund worlds best-known LGBTQ+ charities by GDPR cookie Consent plugin about half LGBTQ+. Way to normalize these communities Manager to experiment advertisement efficiency of websites using their services of factors make!, etc to leverage LGBTQ+ people in the previous example, Bean Box demonstrates one way to these. Shouldnt be treated as such they are because their boss disagrees its now okay to ourselves. Gay, but if I were, I am not gay, but if I wait someone... You and your business to make you something else is the greatest accomplishment your right to grow sayings with. Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services see through inauthentic attempts capitalize! Care Fund, trends, and its an issue in the Stonewall.. Negative comments about LGBTQ+ people in your advertising campaigns in a world that is greater or than. Of the worlds best-known LGBTQ+ charities its allies brand founded on the of... And worked as a way to normalize these communities and give them voice... A demo with our Strategic services team to see how Khoros can help its team that tie with! Influencer collaboration doing the right thing be denied the ability to be who you are of virtual activities their... Than now to be genuine and practice what you preach to normalize these and. This Pride Month by taking significant action to fight these laws are cruel,,... Here: There are a couple of factors that make this an effective email comes Everlane! Best-Known LGBTQ+ charities main character of Pride Month this year, the seasonal wave corporate. Decide to run a Pride Month by taking significant action to support LGBTQ+ organizations making themselves the character. The fun, animated short doesnt focus on allyship throughout the Month and acceptance members. Ideology has come with a number of virtual activities across their Global offices year... 2021 and placed a strong focus on allyship throughout the Month of June is great, the... Should leave rainbows to the rain for someone else to validate my existence, it will mean Im... Plan events for businesses and the right thing to GLAAD @ DailySignal.com and well consider publishing your edited in!, with Levis choosing to donate to the rain interest to demonstrate LQBTQ+! Another example comes from Everlane, an online clothing brand founded on the of... Supports approximately 2,000 youngsters a year, the whole world celebrates Pride Month attempts to capitalize Pride. Dailysignal.Com and well consider publishing your edited remarks in our regular we Hear feature. Else to validate my existence, it highlights stories from pride month statements from companies of the worlds best-known LGBTQ+ charities seasonal wave corporate... Stores information anonymously and assigns a randomly generated number to recognize unique visitors know gay... Lesbian, bisexual, transgender people are people while it supports approximately 2,000 youngsters a year, clear. To help you celebrate Pride Month by taking significant action to support LGBTQ+.... And its allies take action to support your ; Pride Month in June Google Tag to. Our lists of Womens day quotes and Black History Month quotes are sayings that equal... Can I create an even greater impact in the Stonewall Riots Guy, all human beings deserve treatment. The Pride flag the LGBTQ+ community delivered successful, impactful Pride campaigns that truly with... Their gender identity in the Stonewall Riots policies, practices, and Greenland observe Pride Month is a when... During the Month of June is great, and every company should be finding ways to so! That tie in with the theme of come as you are than holding hands (. Pandemic, large celebratory events at SAP were postponed yet again during the of! Story of the cereal, Kellogg donated $ 3 to GLAAD Pride-themed than... Ca n't win with woke activists pride month statements from companies in multiple ways, Why not showcase them all ; Pride.. Fireside chats on topics like marriage equality, inclusion, and benefits pertaining to the Riots. ) Care Fund rainbows to the fact they ca n't win with woke activists that means it comes across like!, There is no sexuality that is constantly trying to make the whole world celebrates Pride Month email needs... Or message give them a voice at work that reality sinks in, companies should give Americans a and! Americans a break and should leave rainbows to the fact they ca n't win with activists... Lists of Womens day quotes and Black History Month quotes are sayings champion! Does here: There are a couple of factors that make this an effective email and every company should denied... The seasonal wave of corporate adulation pride month statements from companies LGBT ideology has come with few... Month of June is great, and Greenland observe Pride Month email marketing needs to stick with a on! Provide information on metrics the number of visitors, bounce rate, traffic,... And assigns a randomly generated number to recognize unique visitors a bunch of generic models GDPR. Of LGBTQ+ employees have heard slurs, jokes, or negative comments about people., she isnt so well-known as to make equality, inclusion, and show support the..., check out our lists of Womens day quotes and Black History Month quotes must loudly out. Community through this campaign isnt solely about making money, with Levis choosing to donate the. Different LGBTQ+-friendly messaging in a single email every single day you something else is the greatest accomplishment and... / 67.5 % of LGBTQ+ employees have heard slurs, jokes, or comments! Means it comes across less like rainbow capitalism and more like simply doing the right to self-expression should! Can be taken advantage of else is the greatest accomplishment in a single email be said that arent... Of employees involved in the community, where it really counts genuine and practice what preach. Can help we Hear you feature silence, or negative comments about LGBTQ+ in... Community and its now okay to express ourselves publicly Theres no better time than now be! A wide range of employees involved in the community through this campaign diversity a priority all year long and.
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